Battlefield 3 advertising expenditure to reach $50 million

According to a marketing and advertising specialist Michael Pachter Electronic Arts (EA) will spend upwards of $50 million dollars on advertising and marketing campaigns for the upcoming Battlefield 3 game. He has said that EA will pull out all the stops to make Battlefield successful with EA eying Battlefield 3 as the potential nail in the coffin for the Call of Duty and Modern Warfare series of games.

Although, Michael Pachter has said he doesn't expect Battlefield 3 to spell the end of Call of Duty but it will certainly put a dampener on Modern Warfare 3 sales as Infinity Ward aren't able to match the advertising budget of EA games. The earlier release of Battlefield 3 on the 25/10/2011 compared to Modern Warfare 3 on the 8/11/2011 could potentially also work in favour of EA if the hype about Battlefield 3 is justified.